Why You Should Blog As A Doctor
When I design and build websites, I always ask my clients, do you need a blog function? I always shudder when they say no. When I ask why, they usually say…
- ‘I have no time’
- ‘I’m not very good at writing’
- ‘I can’t see the point’
- They don’t know how to get started or what to write about.
Blogging can play a massive part in growing your business online. There are still many Doctors that are hesitant to make a start on a business blog but they’re missing out on a big opportunity.
Here are four of the biggest reasons you should start a blog for your private practice.
It helps drive traffic to your website.
Blogging about your medical expertise, medical research or case studies consistently will help the search engines rank your site higher. Google likes to see that you use your site on a regular basis so posting new content to the site with the right keywords will increase your chances of being found for your expertise in your medical area.
If your competitors aren’t doing this effectively you will close the gap and even take over the number 1 spot on Google if you keep this consistent.
Target Potential patients
The more information that you write on your specialised medical subject/s the better! You can really break this down by writing about the answers to the questions that patients regularly ask you. Start to take mental notes in the first 5 minutes of a patient consultation and you will start to build up a great list of valuable content that you never knew you had.
It helps establish authority as a Doctor
If someone is researching the internet for a doctor or surgeon, they want to know everything about your history, patient testimonials, case studies, your expert opinion and Q&As, so the more content you have online, the more likely that you will appear on multiple pages. This will instantly establish you as the ‘go to’ doctor or surgeon on that medical subject.
Develop a Community
Depending on your medical field you can develop an online community with great content. Content that isn’t about you as a doctor, but about the community. Content that is educational, inspirational and/or entertaining with your unique spin.
Perhaps nobody in your expert field does video?
Perhaps nobody in your expert field interviews people?
How often are you posting? These ideas can make you stand out online and bring you more patients. Let us know how you get on.
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