How To Create Powerful Case Studies From Your Patients
Case studies are a great way to tell the world how valuable your services are, They are also a great way to get feedback from your patients and they are an amazing sales tool too!
But what is the difference between a testimonial and a case study?
A testimonial is a small snippet of gratitude from a patient, who says something nice about you and the service or work you do.
A case study is an example of a patient who chose you to help them change their life. It’s common for a case study to tell the story of a successful relationship between a patient and a doctor.
Both are really important to have but studies show 92% of online consumers look at a service review prior to making contact.
How to write the ultimate case study
Chose the best patient to tell their story…
Start with your super fans. These are your happiest patients. They may have already offered to be a reference, so they won’t mind the request.
The Interview Process
You might want to ask them:
- How were you feeling before you came to my practice?
- What caused you to contact me?
- How did you hear about me?
- What other challenges were you experiencing prior to contacting me?
- How are you feeling now?
Now that you’ve carried out the interview and you’ve got a ton of useful information from your patient that will make a great case study. you need to lay it out in a way that makes sense for the reader. Here’s how to make it the most effective:
Writing up the story
- Introduce The Patient – Write 2–4 sentences (under 50 words) summarising the whole story, making sure to include the most relevant points of the case study.
- About the Patient & Their Challenge – Put a short description of your patient and build their story and their challenges before they saw you.
- The Solution & The Results – Write a 2–3 paragraph conclusion to prove that your service impacted the patient’s life. Talk about where they are now, and highlight the transformation, which has occurred,.How you have helped them and include a small quote from the patient if you can. “My health has improved so much since seeing Dr Smith”
- Feature a call-to-action (CTA) – After reading the case study, keep the user engaged with a call-to-action. This will make it easy for them to contact you, to ask questions.
Your work doesn’t stop once you have written a great case study; now other patients have to actually be able to find it. This means that your case studies should not only be easily found on your website but you should also shout about them. Post them on your social platforms and talk about them in your patient consultations.
So there you have it… a simple way to create powerful stories to really showcase your amazing service. I hope you found this article helpful, If you want to learn more about creating powerful case studies, get in touch to find out how we can help you with this.
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