Video Marketing For Doctors & Surgeons

These are my tips for getting started with video – how to make it look and sound great, how to plan your video content and how to make best use of your videos.  

I’ve been making video content for a long time, and I can share with you that everyone hates the idea of appearing on camera, but after you’ve made your first few, you will actually get in the flow and get to like it!  

The great news is, most of us could literally get started with nothing more than a smart phone. Why? Because they are awesome miniature recording studios. 

These are my tips for getting started with video – how to make it look and sound great, how to plan your video content and how to make best use of your videos. 

Get the sound and the light right

When you’re going to record a video, chances are, you’ll either be in a clinical environment (e.g. a consulting room or theatre) or, you’ll be an area that you’ve chosen to record a little something, because the timing is convenient.  

With just a little forethought, you can make your recording look and sound better if you follow a few simple rules..   

  • Reduce the background noise.  It makes sense to try to record somewhere where the noise pollution is at a minimum, and so if try to stay away from bleeping machines and scanners, and out of the wind (if you’re outside).  
  • Wear a mic.  The inbuilt microphone in your iPhone or Samsung is pretty good, but you can go one step further in improving your sound quality by wearing a tiny, clip-on mic, known as a lapel mic.  Rode SmatLav+ is a great little  clip on mic that you plug into the bottom of your phone, and it will set you back just around £50. 
  • Prop up your phone.   It’s very difficult to hold your phone at arm’s length, so take the load off by using a Gorilla pod, or a smartphone tripod by Manfrotto. 
  • Remember to film with the light falling onto you. What you don’t want to do is filming youself, selfie-style, the window behind you.  Make sure you’re lit, and not sillouetted, by the window. 
  • Have the camera at a face-to-face level. You don’t want people being given a full-frontal nostril close-up. 

Make it easy on the editing

There are loads of fantastic smartphone- and desktop apps for editing your video (more of that later), but in order to reduce the amount of fiddling about with cutting and finishing your video it helps to remember the following:  

  • You don’t have to be a one-take-wonder. Most of us do better recording video in short sections, which can be spliced together. To make this easier, with nice transitions, I’m going to encourage you to start each filming section, by pressing record, pausing, then smiling, and then speaking. When you’ve finished filming, pause again before you hit stop. That way, you’ll have nice clean beginnings and ends of your segments. 
  • Don’t forget to breathe.  When you’re starting out with filming, there’s a weird pressure to push-on-through-by-keeping-on-talking. Pause. Breathe. It’s ok for there to be silence whilst you collect your thoughts. 
  • Start and end with a strong finish. The easiest way to do this, is to pre-plan your first and last sentences.  That way, you’ll reduce the stage fright when you get started, and it will help you to STOP WHAFFLING   when you’re done.

Need help with speeding the growth of your Private Practice? Get in touch, and let’s book in a discovery hour phone or Zoom call. I’m at DrCath@clinic-alchemy.com

Dr Cath x

Get your Private Practice Goal Planner and our video and blog series. Each week we’ll show you how to accelerate your Private Practice, Grow Your Brand and Personal Wealth – and it’s FREE.

Let me have it
By |2019-07-29T11:42:50+01:00July 30th, 2019|How to, Marketing, Video Marketing|0 Comments

About the Author:

I’m a high-earning Sport and Exercise Medicine Consultant in Private Practice, and I really understand the pressures of clinic life. I’ve a passion for helping clinicians to ethically promote what they do, and helping them by pass having to learn the business of private practice from scratch. I get a real kick out of watching practices boom.

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