Is Your Logo Attracting Your Ideal Patients?

When executed correctly, a logo is a powerful asset to your brand. Your patients should recognise your logo in a glance when they see it in your newsletters or on your practice wall. Some of the best logos are simple which leads to many people to believing that designing a logo is simple. But it is not!

Here’s my 6 Tips for Effective Logo Design

1.   Keep it Clean and Simple – trust your designer
   Every now and then I’m asked to design a logo that incorporates too many elements of what you do. It is my job to create something that you and your patients will love. Give as much information to the designer as possible about how you want your private practice to be represented. But remember not to ask for too many design elements as this will make your brand stand out for all the wrong reasons. Trust your designer to do the rest.
2. Colours
   Don’t get too attached to colour! Colour is so important when it comes to creating your logo but don’t be tempted to use your favourite colour. This might be your brand but this logo isn’t for you, it’s for your current and new patients.  If you want to research colours, I recommend going to  ‘Colour Lovers’ (http://www.colourlovers.com) or Pinterst (https://www.pinterest.co.uk) for inspiration and share your ideas with your designer who can advise you further.
3.  Fonts
   Your designer should make sure that the fonts that are chosen are clean and simple. But you can help them out by:1. Not choosing a script or hand writing font that is hard to read.
   2. Not asking for a different font for each word.

Your graphic designer will pick the font/s for you but if you want to see what is available and be a part of the process you can look at websites like ‘Da Font (http://www.dafont.com) or Google fonts (https://fonts.google.com)

4.  You may need to have a black and white logoAn important thing to bare in mind is that sometimes your logo will need to appear in black or white.  For example, if you’re asked to supply your logo for a speaking event or medical conference you may want to supply them with a selection of logos (colour, back or white) that will make you stand out against their brand colours. This will avoid colour clashing with your logo.
5. Size matters!
   When it comes to logo design, size does matter!  A logo has to look good and be legible in all sizes. The logo needs to look good when used for larger formats, such as posters, banners and billboards as well as looking good when it’s on smaller items such as your business cards, promotional items like pens and importantly, your website.
6.  Make it unique – don’t copy someone else’s!
   There’s nothing wrong with being inspired by other private practices, in fact looking at your competition is key when creating a brand but copying another practices logo is immoral and illegal. Get your designer to do the hard work and design from scratch, making it 100% original.

I hope you found these tips were useful if you are thinking of creating a logo for your private practice. I do recommend you get your logo professionally designed – it will save you time and money. If you have any questions, comment in the box below and I’ll get back to you.

Cheryl x